Why Tech Companies Choose Digital-First Expansion
The traditional internationalisation model — open an office, hire a local team, operate from the target country — is not the only path. For tech companies, especially SaaS and digital services, it is possible to access the European market legally and compliantly without physical presence. We provide the legal infrastructure you need.
- No office needed — Operate legally in the EU from anywhere in the world
- Full legal representation — We are your official EU point of contact
- Compliance as a service — GDPR, AI Act, and sectoral regulations managed
- IP protection from Madrid — Trademarks, patents, and trade secrets across the EU
- Scalability — Structure that grows with you from validation to scale-up
- Optimised cost — A fraction of the cost of establishing physical presence
The Digital-First EU Market Entry Model
The freedom to provide services in the EU and the digitalisation of commerce allow tech companies to operate in the European market without permanent establishment. Our digital-first model covers all legal needs:
- EU legal representative — We act as your designated representative for GDPR (Art. 27), AI Act, and proceedings before EUIPO and other authorities
- Remote regulatory compliance — We manage your regulatory compliance without you needing a local legal team
- Centralised IP protection — Trademark, patent, and copyright registration and defence from Madrid
- Adapted contracts — Terms of service, DPAs, and commercial agreements compliant with European law
This model is especially effective for SaaS companies, digital platforms, and professional services selling to European clients.
How the Digital-First Model Works
Phase 1: Assessment and Structure (2-3 weeks)
- Regulatory analysis of your product/service for the European market
- Assessment of GDPR, AI Act, and sectoral obligations
- Design of optimal legal structure (without subsidiary vs with subsidiary)
- Detailed first-year operating budget
Phase 2: Legal Implementation (2-4 weeks)
- European trademark registration with EUIPO
- Terms of service adaptation to European law
- GDPR-compliant privacy policy drafting
- Designation as EU legal representative
- Tax configuration (OSS if applicable)
Phase 3: Ongoing Operation
- Management of authority enquiries and requirements
- IP registration maintenance
- Legal documentation updates for regulatory changes
- Quarterly compliance review meetings
- Support for incidents or disputes
Comparison: Digital-First vs European Subsidiary
Digital-First
- Year 1 cost: €5,000 - €15,000
- Setup time: 2-4 weeks
- Ideal for: Market validation, B2B SaaS, digital services
- Limitations: No local employees, no local invoicing
European Subsidiary (SL)
- Year 1 cost: €15,000 - €30,000+
- Setup time: 4-8 weeks
- Ideal for: Mature operations, local team, enterprise clients
- Advantages: Local invoicing, hiring, full presence
Complementary Services
- International Expansion — Full structure for international markets
- AI & Data Regulation — AI Act and GDPR compliance
- Intellectual Property — Comprehensive IP asset protection
- Startup Formation — When it’s time to establish a subsidiary