A2 Estudio Legal
EN ▼
🇪🇸 Español 🇬🇧 English
EU Legal Representation for Mexican Companies

Your EU Legal Representative — AI Act, EUIPO Trademarks and GDPR Compliance

Mexican companies placing products on the EU market need an authorized representative. A2 covers the AI Act (Art. 22), GDPR (Art. 27) and EUIPO trademarks from Madrid: one point of contact for all 27 member states, with full management in Spanish or English.

Schedule a consultation →

Why Mexican Companies Choose A2 as Their EU Legal Representative

The modernized EU-Mexico Global Agreement (MGA/iTA), signed on 22 May 2026, creates new opportunities for Mexican companies in Europe. Mexican companies operating in Europe — fintech, startups, manufacturing, digital platforms — are subject to the AI Act, GDPR and EUIPO trademark rules. A2 covers all three vectors from a single representation relationship.

  • AI Act Representative (Art. 22) — Mandatory for providers of AI systems in the EU
  • EUIPO trademark registration — Protection across all 27 member states with one filing
  • GDPR Representative (Art. 27) — For apps and platforms with European users
  • Communication in Spanish — No language barriers in complex legal matters
  • Modernized EU-Mexico Agreement expertise — Signed 22 May 2026
  • Timezone compatibility — Calls scheduled for Mexican business hours

The EU Legal Framework for Mexican Companies

The EU-Mexico trade relationship, governed by the original Global Agreement (in force since 2000) and the Modernized Global Agreement (MGA/iTA) signed on 22 May 2026, requires Mexican companies to comply with three major EU regulatory frameworks:

  • AI Act (EU Regulation 2024/1689) — AI systems with a presence in the EU require an Art. 22 representative if the provider is not established in Europe. Fines of up to 7% of global turnover or €35 million.
  • GDPR (EU Regulation 2016/679) — Apps, platforms and services processing European citizens' data require an Art. 27 representative. Fines of up to 4% of global turnover or €20 million.
  • EUIPO Trademarks — Without an EU trademark registration, a Mexican company cannot prevent unauthorized use of its mark in Europe or prove priority against third parties.

A2 covers all three frameworks from a single representation relationship, reducing costs and simplifying compliance.

Mexico and EU Digital Regulation

Mexico is one of the EU’s main trade partners in Latin America. The original Global Agreement (in force since 2000) and the Modernized Global Agreement (MGA/iTA), signed on 22 May 2026, create an expanded framework for bilateral trade. Mexican companies accessing the European market — whether through product exports, direct investment or digital platforms — are subject to EU regulation on artificial intelligence, data protection and intellectual property.

Mexican sectors with the greatest EU regulatory exposure:

  • Fintech — 773 active local fintechs (Finnovista Fintech Radar Mexico 2024, +18.9% YoY), with 217 foreign fintechs operating in Mexico. Mexican fintechs with European users require a GDPR representative (Art. 27) and, if they use AI for credit scoring or fraud prevention, an AI Act representative (Art. 22).
  • Manufacturing and automotive — Mexican manufacturers of vehicles and devices with AI components that must comply with CE marking and the AI Act.
  • Technology and startups — Mexican software and AI companies marketing in Europe subject to the AI Act and GDPR.
  • E-commerce and digital platforms — Services with European users subject to the GDPR and the DSA (Digital Services Act).

Mexican institutional framework of reference:

  • IMPI (Mexican Institute of Industrial Property) — Mexico’s intellectual property office. Mexican trademarks are registered with IMPI (fee of MXN 2,695.18 + VAT per class, with a 10% discount for electronic filing; 10-year renewable term). For protection in Europe, additional registration with EUIPO or via the Madrid System is required.
  • Declaration of use — In Mexico, trademarks require a declaration of actual and effective use between the 3rd and 4th anniversary of registration and with each renewal, a peculiarity of the Mexican system that does not exist in the EU.
  • EU-Mexico Agreement — The Modernized Global Agreement (MGA/iTA), signed on 22 May 2026, facilitates bilateral trade, but does not replace EUIPO trademark registration or AI Act / GDPR compliance.

Why Spain for Mexican Companies

Madrid offers strategic advantages for Mexican businesses:

  • Common language — Fluent communication in Spanish without intermediaries
  • Historical and cultural ties — Deep understanding of the Mexican market
  • European tech hub — Growing startup ecosystem with global connections
  • Competitive operational costs — More economical than other European capitals like London or Paris
  • Gateway to the EU — Access to the single market of 450 million consumers
  • Connection to Latin America — Facilitates regional expansion from Europe

Featured Services

AI Act Representative (Art. 22)

Appointment as authorized representative before national AI supervisory authorities in all 27 member states. Coverage for high-risk AI systems (biometrics, hiring, scoring) and GPAI models. Management of technical documentation required by EU Regulation 2024/1689.

→

European Union Trademark

Registration and defense of trademarks before EUIPO in all relevant classes. Essential for Mexican fintech, manufacturing, technology and consumer goods companies operating in Europe. Prior art search, opposition management and registration maintenance.

→

GDPR Representative (Art. 27)

Representation before European data protection authorities (AEPD and other DPAs) for Mexican companies processing European citizens' data. Includes external DPO, data subject request management and breach notification.

→

International expansion and subsidiaries

Incorporation of European subsidiaries from Madrid, international contracts, technology licensing and legal structure for investment rounds in the EU. Leveraging the modernized EU-Mexico Agreement for preferential access.

→

Frequently Asked Questions

Which Mexican companies must appoint an AI Act representative in the EU?

Any Mexican company that places on the EU market AI systems classified as high-risk (biometric recognition, AI in hiring, credit scoring, AI in critical infrastructure, educational systems, medical AI) or general-purpose AI (GPAI) models. The obligation is triggered by the fact that the system is used or has effects in the EU, regardless of where the provider is established.

When does a Mexican company need a GDPR representative in Europe?

When the company offers goods or services to people in the EU (even free of charge) or monitors the behavior of people in European territory. This includes e-commerce apps, AI services, fintech, IoT platforms and any SaaS with users in the EU. It is not necessary to have establishments in Europe for the GDPR to apply.

Can A2 register a Mexican company's trademark with EUIPO?

Yes. We handle the European Union Trademark registration before EUIPO for Mexican companies: prior art search in European databases, drafting and filing the application, managing examiner observations and any third-party oppositions. The standard process takes 6 to 8 months if there are no oppositions.

What is the status of the modernized EU-Mexico Agreement?

The Modernized Global Agreement (MGA) and the interim Trade Agreement (iTA) between the EU and Mexico were signed on 22 May 2026. The iTA (EU-exclusive trade competencies) will enter into force first, once ratified by the European Parliament (consent granted on 8 July 2026) and the Council. The full MGA requires ratification by all Member States and the Mexican Senate. Until entry into force, the original 2000 Global Agreement remains applicable.

What happens if a Mexican company does not appoint an AI Act or GDPR representative?

Non-compliance with the AI Act can result in fines of up to €35 million or 7% of global annual turnover, and a ban on marketing the AI system in the EU. Non-compliance with the GDPR can result in fines of up to €20 million or 4% of global turnover. Both regulations have extraterritorial effect: they apply regardless of where the company is established.

What is EUIPO?

EUIPO (European Union Intellectual Property Office) is the European agency based in Alicante that manages the registration of European Union Trademarks and community designs. A single EUIPO registration protects the trademark in all 27 EU member states. Registration is especially critical for Mexican companies, as the European market is a strategic destination for Mexican manufacturing, fintech and technology.

Does my Mexican company need to comply with the AI Act if selling software in the EU?

Yes. The AI Act has extraterritorial reach: it applies to any AI system whose outputs are used in the EU, regardless of where the company is based. If your Mexican software incorporates AI and is marketed in Europe, you must comply with risk classification, technical documentation and, where applicable, conformity assessments required by the regulation.

Do you work with Mexican law firms?

Yes, we frequently collaborate with Mexican counsel to provide coordinated cross-border legal support. We can work with your existing legal team to ensure an integrated strategy between Mexico and the EU.

Which Mexican sectors have the greatest regulatory exposure in the EU?

The Mexican sectors with the greatest exposure are: fintech (773 local fintechs per Finnovista Fintech Radar Mexico 2024, with 18.9% YoY growth); manufacturing and automotive (CE marking and AI Act for AI-enabled components); technology and startups (AI Act and GDPR compliance); and e-commerce (GDPR and DSA compliance).

Contact

If you want to talk about intellectual property protection, AI and data regulation, startup formation or international expansion, write us a few lines and schedule a conversation with the team.

A2 Estudio Legal
María de Molina, 41
28006 Madrid · Spain

Tel: +34 913 451 406
Email: info@a2estudiolegal.com

Tell us briefly about your project, development stage and target countries. We will respond with the next steps to start working together.

Let's talk →
Contact us→